Your organisation profile is your first introduction: how to claim and complete it

A clear organisation profile gives a potential partner enough context to decide whether a conversation is relevant before anyone sends an introduction request.

### The profile does work before you do When someone hears your organisation’s name, they should not have to reconstruct your role from scattered pages, old announcements and assumptions. A profile is often the first introduction. It helps another operator understand what you do, who you serve, where you operate and what kind of conversation could be useful. That does not mean writing a grand institutional biography. It means making the current context easy to assess. ### What a complete profile contains Start with the basics: organisation name, type, location, regions served, website and a short description in plain language. Then explain the work. Include the programme or support areas you actually operate, the stages or participant groups you serve, and the kinds of partnerships you are open to exploring. Add useful signals: a named public contact or team role, current Needs and Offers, relevant focus areas, and links to public resources. If you have a defined geography or sector, say so. If your work is early-stage, specialised or limited in capacity, say that too. A profile becomes more useful when it answers practical questions. Do you run cohorts, provide mentoring, invest, convene, research, build ventures or support market entry? Are you seeking peer learning, participant exchange, programme support or introductions? What is the best first step? ### Listing, claimed, verified LINKK organisation profiles can exist in three useful states. **Listed:** the organisation appears in the directory, but the organisation itself has not yet claimed the profile. Treat the public information as a starting point, not as a complete institutional statement. **Claimed:** an authorised representative has taken ownership of the profile and can improve its accuracy. Claiming is an opportunity to correct the name, description, links, location, focus and contact route. **Verified:** the profile has gone through LINKK’s verification process. Verification is a signal about the profile’s status on the platform; it is not a guarantee of every future claim, programme outcome or relationship. If you are claiming a profile, use an organisational email or another route that allows the platform to understand your connection to the organisation. Keep the information current and update it when your remit, website or public contact changes. ### Accuracy is a courtesy An inaccurate profile creates work for everyone. A potential partner may send a poorly matched request. A researcher may repeat an outdated description. A colleague may assume that an old programme is still active. Small edits prevent larger misunderstandings. Use dates where they add clarity. Distinguish current activity from past work. Separate your organisation’s own work from a programme you hosted, supported or participated in. Attribute external ideas and link to the original source. Never add a partner name, result or testimonial because it makes the profile sound stronger. ### Privacy and boundaries Participation in LINKK does not grant access to private pipelines, founder records, investor conversations or internal programme data. Share only information you are authorised to publish. A public profile can explain your remit without exposing sensitive details. Use the organisation profile for public context. Use a Need, Offer or recipient-led introduction request for a defined conversation. If a conversation becomes sensitive, agree what may be shared, with whom and for what purpose before sending documents or names. ### A ten-minute profile check Read the profile as a stranger. Can you tell what the organisation does in one pass? Is the geography clear? Are the links live? Are the focus areas current? Does the best first step appear? Is any statement stronger than the evidence behind it? Is there anything confidential that should be removed? Ask a colleague who works in another ecosystem to read it and describe your organisation back to you. Their version will show where the profile is clear and where it relies on local shorthand. **Practical takeaway:** revise your first paragraph until a relevant partner can identify the fit, the boundary and the next step without sending a clarification email. **Closing CTA:** Find your organisation on LINKK GLOBAL, claim the profile if authorised, and complete the public context before posting a Need or Offer.